Cantine Chicchi is a small local business managed by Mr Chicchi and his young son, Walter. The winery is located in Viareggio, a small town on the Tuscany seafront. The story of Cantine Chicchi, began 20 years ago, when Mr Chicchi, started to manage the wine business set up by his old uncle. At that time the enterprise just sold and shipped wine as a wholesaler. Mr Chicchi brought to the business his innovative, creative and customer oriented approach. He just wanted to produce exclusive wine, able to satisfy the taste and expectations of individual customers.To reach this mission he focused his effort on building personal relationship with his customers, in order to understand their specific needs and the characteristics of market in which they operated.